News

• LinkedIn’s influencer push levels up with launch of Creator Marketplace
• With a live stream of the Pope’s Sagrada Familia visit, TikTok becomes part of history

  TikTok is part of a major world event thanks to a live stream of Pope Leo XIV's visit to the nearly completed Sagrada Familia.

  
• Tubefilter will be on the ground at Cannes Lions. Here’s where to find us.

  
• It’s time to slide: YouTube’s DMs are officially back

  YouTube is adding direct messages six years after it discontinued its original take on DMs. Here's why they're coming back.

  
• “We didn’t anticipate how strong the IP had become”: How EYstreem’s Spawnpoint Media is building global brands on YouTube
• Talent agency CAA and equity partner TPG launch company to spend $250 million on creator companies
• 2026 Creators In Action benefit gala to honor Colin and Samir, Whalar Group Co-Founders
• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?
• On a new channel, Mister Rogers is now YouTube’s neighbor
• Accenture’s acquisition of Whalar brings a global consulting firm into the creator economy
• After eight quiet months, Kai Cenat returns with a magical trailer for Streamer University 2026
• Spotify reportedly wants to nail down streaming rights for music festivals
• Want to meet up with creators at Cannes? Here’s a list of who’s going–and how to get in touch
• TikTok and Sundance team up for microseries writing program
• Have you heard? Financial Audit’s expansion, YouTube’s creator analysis, and Netflix’s next generation
• “This year, we’re really putting a focus on the fact that a creator isn’t just a creator anymore”: How Tribeca X’s 2026 programming celebrates the age of digital content
• Airbnb’s CEO says creators are its next big thing–and that creators need it because “the economics are starting to go down” on YouTube and TikTok
• TikTok’s new Events app rewards users for generating buzz about big events
• Netflix wants that BookTok watch time
• Meta’s new Reels feature plays into the microdrama market
• Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.
• The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/31/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/31/2026