News

• Kick is going wide with its Creator Incentive Program, which lets streamers keep 95% of revenue
• YouTube celebrates 100 million subscribers across its Music and Premium tiers

  YouTube Music and Premium now have 100 million paying customers between them. YouTube's paid subscriptions have been available since 2015.

  
• Millionaires: Reza & Puja went viral with their big fat Indian-Persian-Pakistani wedding

  One day, out of the blue, Reza Khan got a message from one of his old friends. It was a link to a video. When he clicked the link, it took him a moment to realize: the video was from his wedding.

  
• TikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute

  Songs from Universal Music Group acts like Olivia Rodrigo, Taylor Swift, Drake, and BTS has been muted on TikTok due to a licensing dispute.

  
• Streamers on the Rise: ClaraAtWork on prioritizing positivity in ‘Apex’ space
• YouTube said a NSFW ad offering AI-generated photos of young girls didn’t violate its policies. But it’s reconsidered.
• Here are the influencer marketing trends that could define YouTube in 2024
• Creators on the Rise: The Korean Vegan’s first viral video got her in trouble with the boss
• TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety
• Deestroying is going pro after signing a contract in the United Football League
• The Sidemen are telling their story with a Netflix original
• YouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023
• Creators become celebrities: 92% of advertisers consider creator content to be “premium”
• For Black History Month, TikTok is promoting its ecommerce hub by inviting users to #ShopBlack
• TikTok reportedly plans to open live shopping studios for creators
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 01/28/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 01/28/2024
• TikTok tells creators it’ll boost their horizontal videos to more viewers (but won’t pay them for additional views)
• Top 5 Branded Videos of the Week: Touchdown fantasy sports
• Roblox is giving creators 100% of their revenue from some developer assets
• Riot Games was developing a Twitch competitor. Layoffs killed the project.
• TikTok brings film-focused creators to Sundance for some Hollywood hobnobbing
• YouTube trained its AI using pop songs — and created new tensions with labels in the process
• Twitch lifts the $100k cap on Partners’ 70/30 revenue split, admits it was a “disincentive”