YouTube

• Rooster Teeth Hits One Billion Views on YouTube
• YouTube’s Star-Studded Female Channel Gets Support from Amex, Unilever

  Speaking of announcements to come out of YouTube’s Brandcast event, the internet’s largest video sharing site made public it landed a major sponsor for one of its latest Original Channel Initiatives. YouTube’s Vice President of Sales and Marketing, Lucas Watson and Google’s Vice President of US Sales and Service, Jim Lecinski took the stage in front of house full of advertisers and brand representatives at the Beacon Theater in New York City to do two things. One, the execs thanked American Express for its headline support of the live streaming, online concert series Unstaged. The YouTube, Vevo and Amex collaboration pairs world famous artists with award-winning directors (like Coldplay and Terry Gilliam or Jack White and Gary Oldman), who collaborate on a one-night only concert event that’s not only watchable by those in attendance, but the masses online. The masses online like to watch the concert events (and their associated videos), too. Unstaged has racked up more than 70 million views since its launch. And two, Watson and Lecinski announced American Express is going to be the main sponsor of WIGS, the new YouTube Original channel from Hollywood filmmakers Jon Avnet and Rodrigo Garcia which will feature scripted short films with female leads. Those female leads include Julia Stiles, Sarah Jones, Jennifer Beals, Caitlin Gerard, Virginia Madsen (all of whom came out on stage during YouTube’s Brandcast to help court advertisers), and more. Watson and Lecinski also noted Unilever is also on board as a WIGS sponsor, though in smaller capacity.

  
• YouTube to Spend $200 Million to Market Original Channels

  Robert Kyncl announced at YouTube Brandcast the company will spend more than $200 million to market its $100 million Original Channels.

  
• Robet De Niro’s Tribeca Enterprises Partners with Maker Studios on YouTube Channel

  Robert De Niro's Tribeca Enterprises - which operates the Tribeca Film Festival - is creating a new YouTube channel with Maker Studios.

  
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• Jack White Live in ‘Unstaged’ Streaming Concert by Gary Oldman
• Edward Gould: Remembering a Talented YouTuber
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• VEVO NewFront: John Legend Performs, Six Original Series Unveiled