TikTok

• A study of 406 TikTok users found that 97% of them have followed a recipe they found on the app
• “In the Mix” shows off TikTok’s pop music power. What can it do as a podcast?

  TikTok wants to use its commanding position in the recording industry to assist its podcast push. Can it stay 'In the Mix'?

  
• U.S. TikTok has a “Local Feed” that can harness your precise user data (if you want)

  The U.S. version of TikTok is now allowed to track your location, and it's using that data to generate area-specific feeds.

  
• TikTok wants advertisers to buy into big events. At the Super Bowl, it will show what it can do.

  TikTok's plans for Super Bowl LX include a Radio Row activation that will feature NFL players and Bleacher Report hosts.

  
• Microdramas are blowing up, so TikTok launched a new app dedicated to them
• What’s next for 2026? TikTok says “curiosity detours” will captivate us.
• Parents want to moderate their kids’ screen time. TikTok’s new calendar is helping.
• As TikTok prepares for U.S. deal, it says goodbye to its first Global Head of Creators
• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)
• TikTok wants more creators to take a chance on brand campaigns. So it’s offering $10,000.
• TikTok Shop tempts buyers and sellers alike with new gift cards and cash back