TikTok

• The U.S. TikTok deal is official. Here’s what we know.
• TikTok narrows the measurement gap with DoubleVerify partnership

  TikTok is making its ads easier to measure by integrating DoubleVerify's Authentic Attention product into its spots.

  
• All TikTok wants for Christmas is a Mariah Carey concert

  TikTok is continuing to sponsor live music (with Mariah Carey) while applying its "In The Mix" title to a new podcast.

  
• TikTok may be big in Asia, but its U.S. user base is a goldmine

  TikTok's U.S. customers are far more valuable for the company's bottom line than consumers from other regions, per eMarketer.

  
• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)
• Attention, please: TikTok launches “bulletin board” feature
• TikTok is doing its own awards show
• On TikTok, some creators will be able to keep “up to 90%” of their Subscription earnings
• Will a $14 billion TikTok sale affect how 20% of Americans get their news?
• If the U.S. is getting a new TikTok app, which version will the world use?
• The TikTok ban got delayed again, but Trump says the deal to create new, U.S.-owned app is done
• TikTok says its search engine usage rivals Google among Gen Z