Snapchat

• Newly-Rebranded Snap Inc. Reportedly Prepping March IPO At $25 Billion Valuation
• Snapchat Announces “Spectacles” Wearable As It Rebrands Into Snap Inc.

  Snapchat will re-brand itself into Snap Inc. and will roll out a wearable glasses product called Spectacles sometime in the fall.

  
• Snapchat Eliminates Curators As ‘Live Stories’ Pivots Away From Cities To Major Events

  Local Stories proved not to be as popular as other Live Stories, as Snapchat continues to retool new features ahead of an eventual IPO.

  
• Snapchat’s Ad Revenues Will Catapult 155% To Almost $1 Billion Next Year (Report)

  Snapchat began inserting ads within users’ Stories in June, and eMarketer estimates that these ads will overtake Discover ads beginning in 2017.

  
• Facebook Integrates Snapchat-Like Live Video Feature Within Its Messenger App
• Apple, In Social Push, Is Reportedly Developing A Snapchat-Like Video Editing App
• Comedy Central Is Turning Its Most Popular Snapchat Series Into A Television Show
• Snapchat Has Reportedly Acquired Mobile Search Engine App ‘Vurb’ For $110 Million
• Supergravity Launches ‘Andromeda.AF’, A Street Style-Focused Snapchat Channel
• The NFL To Become First Sports League In Snapchat’s Discover Section
• Snapchat Integrates Bitmoji Into App, Letting Users Send And Snap Their Own Avatars
• Snapchat Reportedly In Talks With TV Networks, Movie Studios To Bring More Premium Video To Discover