Snapchat

• Snapchat Introduces Universal Search Bar To Make App Easier To Use
• L’Oréal Is One Of The First Brands To Launch A Large-Scale Snapchat Spectacles Campaign

  Celebrity makeup artist Sir John and two other L'Oréal Paris brand ambassadors wore the smart glasses while helping celebs get ready backstage.

  
• In Lawsuit, Ex-Snapchat Employee Alleges Fake Growth Numbers

  A lawsuit filed by a former Snapchat employee claims the company misrepresented some growth numbers ahead of its planned IPO.

  
• Snapchat Reportedly Acquires Israeli Augmented Reality Startup For $35 Million

  Four-year-old Cimagine lets consumers visualize products that they potentially want to buy within the setting that intend to use them.

  
• ABC To Launch Snapchat Shows Based Around Programs Like ‘The Bachelor’
• Tribeca Film Festival To Launch Another Competition For Snapchat Short Films
• Turner’s TBS, truTV, And Adult Swim To Create Original Shows Exclusively For Snapchat
• Snapchat To Create First Interactive 3D Lens For Upcoming ‘Underworld’ Film
• Snapchat’s Parent Company Reportedly Files Confidentially For Its IPO
• Snapchat’s Spectacles Are On Sale Today Via Interactive Yellow Vending Machines
• Instagram’s Snapchat Clone Is So Good That Snapchat Is Now Copying It Back
• Snapchat To Rework Deals For Its Discover Section In Order To Retain Ad Revenue