NFL

• YouTube has 20 billion reasons why creators are taking over the Super Bowl
• Prediction markets like Kalshi and Polymarket are everywhere, but not at the Super Bowl

  The Super Bowl will continue the NFL's season-long ban on ads for prediction markets like Polymarket and Kalshi.

  
• YouTube and the NFL are bringing flag football back to the Super Bowl with team captains Druski, J. Balvin

  Druski and J. Balvin will be team captains for an NFL-aligned flag football game that will precede Super Bowl LX.

  
• For some pro athletes, Twitch is becoming part of the injury rehab routine

  Cam Skattebo has become a star on Twitch while rehabbing an ankle injury. Other pro athletes are likely to follow suit.

  
• YouTube’s NFL broadcast was a distinctive, record-breaking show, but some fans weren’t so enthused
• YouTube is turning the NFL’s opening night into a creator collab
• Here are the six questions we have about YouTube’s exclusive NFL broadcast deal
• YouTube cozies closer to the NFL, replacing TikTok as Super Bowl tailgate sponsor
• YouTube’s discounting Sunday Ticket by $100–for now
• YouTube’s reportedly shooting for the rights to NFL’s Sunday Ticket
• Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated
• NFL Draft Prompts Big Social Media Spike