NFL

• TikTok is bringing the battle for sports fan attention back to the NFL gridiron
• YouTube has 20 billion reasons why creators are taking over the Super Bowl

  If you want to know why creators like MrBeast and Dhar Mann are featured so heavily at the Super Bowl, take a look at YouTube's numbers.

  
• Prediction markets like Kalshi and Polymarket are everywhere, but not at the Super Bowl

  The Super Bowl will continue the NFL's season-long ban on ads for prediction markets like Polymarket and Kalshi.

  
• YouTube and the NFL are bringing flag football back to the Super Bowl with team captains Druski, J. Balvin

  Druski and J. Balvin will be team captains for an NFL-aligned flag football game that will precede Super Bowl LX.

  
• For some pro athletes, Twitch is becoming part of the injury rehab routine
• YouTube’s NFL broadcast was a distinctive, record-breaking show, but some fans weren’t so enthused
• YouTube is turning the NFL’s opening night into a creator collab
• Here are the six questions we have about YouTube’s exclusive NFL broadcast deal
• YouTube cozies closer to the NFL, replacing TikTok as Super Bowl tailgate sponsor
• YouTube’s discounting Sunday Ticket by $100–for now
• YouTube’s reportedly shooting for the rights to NFL’s Sunday Ticket
• Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated