Meta

• BuzzFeed steps into the metaverse, promising a “Mega Tasty” experience
• Meta might be heading for major layoffs–and stockholders seem thrilled

  Meta declined to comment about the potential layoffs, but directed the WSJ to Zuckerberg's recent comments saying Meta plans to "focus our investments on a small number of high priority growth areas."

  
• Meta’s Creator Week is back—and promises 7 days of “Reels-spiring” events (Exclusive)

  This year's Creator Week will run from Nov. 1 through Nov. 7, with in-person, invite-only events in Los Angeles, Bali, São Paulo, London, and Delhi.

  
• A slew of new ad formats are coming to Reels on Facebook and Instagram

  Meta is bringing new ad formats to Instagram and Facebook Reels, including AR ads, carousel ads, and post-loop ads.

  
• WhatsApp enters the original content court with Giannis Antetokounmpo
• Facebook says it’s testing encryption that’ll actually keep users’ DMs private
• Facebook’s splitting ad revenue with creators who use licensed songs
• Instagram now lets you shop in DMs
• Meta survey: 58% of consumers purchased a product in the past six months because of a creator’s recommendation
• The FTC says social media is rife with crypto scams—and victims are losing hundreds of millions of dollars
• NFTs are coming to Instagram
• Facebook’s giving up on podcasts, its Clubhouse copycat, and apparently audio as a whole