Meta

• Meta’s Creator Week is back—and promises 7 days of “Reels-spiring” events (Exclusive)
• A slew of new ad formats are coming to Reels on Facebook and Instagram

  Meta is bringing new ad formats to Instagram and Facebook Reels, including AR ads, carousel ads, and post-loop ads.

  
• WhatsApp enters the original content court with Giannis Antetokounmpo

  Called Naija Odyssey, the film is narrated by Antetokounmpo and his mother and “tells his origin story…as he reconciles his roots, birthplace and sense of belonging between cross-cultural worlds,” per its official description.

  
• Facebook says it’s testing encryption that’ll actually keep users’ DMs private

  
• Facebook’s splitting ad revenue with creators who use licensed songs
• Instagram now lets you shop in DMs
• Meta survey: 58% of consumers purchased a product in the past six months because of a creator’s recommendation
• The FTC says social media is rife with crypto scams—and victims are losing hundreds of millions of dollars
• NFTs are coming to Instagram
• Facebook’s giving up on podcasts, its Clubhouse copycat, and apparently audio as a whole
• Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000
• Instagram users now spend 20% of their time on the app watching Reels