Nielsen

• Nielsen Study Shows 40.3% Of American Households Have Access To An SVOD Service
• Young, Digital-Savvy Consumers Attended 15% Fewer Films In 2014

  Nielsen found movie attendance among Americans aged 12-24 (dubbed “digitals”) decreased 15% over 2013’s stats.

  
• AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society

  AOL and Nielsen teamed up to create the first Video Ad Attention Index to measure how viewers recall video ads when using multiple devices.

  
• Nielsen’s Q3 Report Finds Digital Viewing Up Across The Board

  Nielsen released its 2014 Q3 “Total Audience Report,” which found digital viewership has risen year-over-year in every data point.

  
• Nielsen To Measure Netflix, Amazon Viewing For Companies’ Owned Content
• Nielsen, Adobe To Create Cross-Platform Ratings Service For Digital Content
• Nielsen To Track YouTube Ads; Will Sales Go Up?
• Nielsen: Twitter Volume Affects Ratings For 29% Of TV Episodes
• Nielsen Launches Twitter-Based Metric; Will It Affect Web Content?
• New Nielsen Cross-Platform Campaign Ratings To Factor In Online Views