Nielsen

• Seniors are watching twice as much YouTube on TVs as they were a year ago
• People Spend 25% Of Their TV Time Streaming Netflix, YouTube, Disney+ (Report)

  In the past three months, people spent a solid 25% of their TV time watching content streamed from platforms like YouTube, Netflix, and Disney+.

  
• Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video

  Analytics leader Nielsen has purchased a minority stake in OpenSlate, a fellow video measurement company that tracks brand safety to help marketers avoid associations with objective content.

  
• Nielsen Now Vends Ratings Info For Netflix Shows To Top Media Companies

  Nielsen is selling viewership data about Netflix shows, providing a critical glimpse into figures that the streaming giant has never disclosed.

  
• YouTube Influencers Are Changing Marketing Across More Industries Than You’d Think
• Nielsen To Incorporate Views On YouTube, Facebook, And Hulu Into Digital Ratings
• Nielsen Now Incorporates YouTube TV, Hulu Viewing Into Television Ratings
• Jeffrey Katzenberg Wants You To Consume TV Like A Dan Brown Novel
• Nielsen Provides First Glimpse Into TV Ratings On Streaming Services Like Netflix And Hulu
• Fullscreen Announces Corporate Rebranding, New ‘Brandworks’ Division Will Partner With Mattel, Nielsen
• Nielsen Expands Tracking Of TV Discussion To Facebook
• Nielsen Finds Digital Video Use Increased 19% Since 2014