Analytics leader Nielsen has purchased a minority stake in OpenSlate, a fellow video measurement company that tracks brand safety to help marketers avoid associations with objective content.
Nielsen
- People Spend 25% Of Their TV Time Streaming Netflix, YouTube, Disney+ (Report)
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Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video
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Nielsen Now Vends Ratings Info For Netflix Shows To Top Media Companies
Nielsen is selling viewership data about Netflix shows, providing a critical glimpse into figures that the streaming giant has never disclosed.
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YouTube Influencers Are Changing Marketing Across More Industries Than You’d Think
Think YouTube influencers only carry weight in the gaming and beauty industries? This new report from YouTube and Nielsen says otherwise.
- Nielsen To Incorporate Views On YouTube, Facebook, And Hulu Into Digital Ratings
- Nielsen Now Incorporates YouTube TV, Hulu Viewing Into Television Ratings
- Jeffrey Katzenberg Wants You To Consume TV Like A Dan Brown Novel
- Nielsen Provides First Glimpse Into TV Ratings On Streaming Services Like Netflix And Hulu
- Fullscreen Announces Corporate Rebranding, New ‘Brandworks’ Division Will Partner With Mattel, Nielsen
- Nielsen Expands Tracking Of TV Discussion To Facebook
- Nielsen Finds Digital Video Use Increased 19% Since 2014
- Nielsen Study Shows 40.3% Of American Households Have Access To An SVOD Service
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