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• Creator firm Fixated continues acquisition streak by scooping up the Studio71 network
• YouTube cozies up to Hollywood by sharing its deepfake detector with studios

  YouTube has extended an offer to Hollywood studios by letting them use its likeness detection tool, which roots out AI deepfakes.

  
• Top 5 Branded Videos of the Week: Two-hit wonders

  We have an interesting dichotomy here. With MrBeast, he's continuing to make 2026 his year of ubersprawling video ideas, all with enormous amounts of money involved. And with Fink, she's racking up over 30 million views with #relatable budget shopping. On opposite ends of the $$$ spectrum, they're both dominating for views.

  
• Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller

  The Sidemen set a new high water mark in their 2026 charity soccer match, which raised £6.2 million for a pair of charities.

  
• Have you heard? Sykkuno’s bad behavior, Mamdani’s Sidetalk inspo, and a Tax Day surprise.
• YouTube reshuffles clipping by removing viewer options while bringing Clips to Shorts
• Jesser makes moves off the court to turn his sports content empire into a business
• TikTok is turning ByteDance’s AI video generator into a brand’s best friend
• Former OnlyFans CEO’s new platform goes softcore to become “the HBO of social media”
• Sick of slop? YouTube now has a workaround that effectively turns off Shorts.
• Courts and governments say social platforms harm teens’ mental health. Here’s what the teens think.
• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.