Featured

• Gen Alpha wants to play that phonky music
• Top 5 Branded Videos of the Week: Super Bowlympics + 5-hour Energy

  With the Super Bowl just wrapped and the Winter Olympics in full swing, it's a season of sports--and if there's anything YouTube likes, it's sports. Don't worry, there's also something for the non-sports lovers. This week brings Salish Matter for the lifestylers and HAUS PLANS for people who want to live vicariously through others' jobs.

  
• Twitch hopes a nuanced approach can make suspensions less frustrating for streamers

  Twitch is dividing its suspensions into multiple categories to make its temporary bans less damaging to streamer careers.

  
• Have you heard? QCP’s centerfold, TikTok Shop’s reversal, and a YouTube brainrot blocker

  QCP landed on the Playgirlhange cover, TikTok Shop reversed course on a shipping c, and a developer shared an extension that blocks brainrot.

  
• An experienced racing team is betting on cycling as YouTube’s next big sports craze
• For Creator Camp, brands keep on calling. So it’s launching its own agency.
• YouTube brings awareness to important issues, but can it compel viewers to take action?
• “In the Mix” shows off TikTok’s pop music power. What can it do as a podcast?
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases
• YouTube’s first video belongs in a museum. Now it’s in one.
• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product
• Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”