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• Gamers are all over the world, but they don’t all stream on the same platforms
• Meta’s ads asked TikTok to follow its lead on safety. TikTok rejected them.

  Meta wants other social media platforms to join its settlement. TikTok, however, has other ideas regarding trust and safety.

  
• Burger King wants to promote its “Whopper Guarantee,” so it enlisted Rhett and Link as taste testers (Exclusive)

  A Whopper taste test on Rhett and Link's Good Mythical Morning channel has evolved into a Burger King creator marketing partnership.

  
• IMDb’s “digital creator” label lets artists “represent the full scope of their work in one place”

  For the first time, IMDb is introducing a "digital creator" label that can be applied to the professional pages of vloggers and influencers.

  
• According to YouTube, the mainstream isn’t dead. It just looks different than it used to.
• Snapchat puts the “social” in social media by helping its users make Plans
• In the sports world, influencers are facing backlash, but no one told the NFL
• From the cozy games to the horror hits, Twitch breaks down the “State of Gaming” in 2026
• Across comparable deals, YouTube Gaming creators are commanding 23% higher rates than Twitch streamers
• Top 5 Branded Videos of the Week: The big dogs
• Have you heard? Another YouTuber on Netflix, Dude Perfect’s CEO shuffle, and a cow gamer.
• Bottoms up! Google is bringing personalization to alcohol ads on YouTube.