Featured

• A new studio is producing creator-led originals. Up first: A Tubi game show.
• Top 5 Branded Videos of the Week: A clean World Cup sweep

  This week's Gospel Stats Brand Report is four Shorts and a long (chosen by yours truly). If anything's a sign of the times, it's that. We've officially arrived at a time where brands are paying creators for punchy, 60-second content--and creators are using the same format to advertise their own products.

  
• Arizona State University breaks barriers with a BA in content creation

  Arizona State University in Tempe is one of the biggest schools to offer a track of study dedicated to creators and influencers.

  
• Zohran Mamdani and creators are popular for the same reason: candor

  Both Zohran Mamdani and creators tend to speak bluntly, and that quality is well-received among the youth of 2026.

  
• After hosting another hit concert, Roblox gets more music rights for creators
• How do you sell perfume to men? Jean Paul Gaultier is doing it on Twitch.
• Have you heard? MrBeast ties the knot and Theorist Media pushes for a union.
• YouTube adds “one of the most requested features” on Shorts: Custom thumbnails
• From its storefronts to its feeds, Facebook is becoming more like TikTok
• MasterCard joins other traditional financial firms by banking on creators
• Paced by live sports, YouTube ad revenue rises 13% year-over-year
• The podcast company formerly known as The Roost is now Podium