Creator

• Jake Paul raises $14 million for body care brand W as more investors buy into creator products
• Dunkin’s all in on creator collabs with Nick DiGiovanni’s new four-drink menu

  Dunkin' has been particularly zeroed in on content creators, and was possibly the first big fast food brand to welcome them onto its menu. When it launched The Charli in 2020, it sold hundreds of thousands of D'Amelio-branded drinks in just five days, and saw a 57% spike in app downloads.

  
• MatPat’s next big theory: That he can get lawmakers to understand the creator economy

  You can sometimes still find MatPat at the Theorist office. He's there, just off-camera as a creative director, having retired from 13 years of hosting thousands of YouTube videos. But when he's not there, you might be able to find him on Capitol Hill, because he's now an official lobbyist for the $250 billion creator economy--and the many creators who make their living as part of that economy.

  
• Olympic Committee sues Prime for “millions of dollars” over its collab with Kevin Durant

  Already facing a $5 million lawsuit from California over its marketing practices, Prime is now being sued by the U.S. Olympic and Paralympic Committee (USOPC) over how it branded its collaboration with Olympic gold medalist and Phoenix Suns power forward Kevin Durant.

  
• Wendigoon and Evan Royalty’s S.T.A.L.K.E.R. film is the latest creator project to hit theaters
• MrBeast and Mark Rober’s #TeamSeas has deleted 34 million pounds of trash from oceans and beaches
• Behind the scenes of MrBeast and Kai Cenat’s explosive Twitch collab
• xQc says he makes $6,000 a day from Twitch ads
• Like Nastya and Viral Nation partner with high fashion agency Ford Models
• EYstreem’s YouTube production company just landed a $5 million investment. What’s it gonna do with all that cash?
• Dude Perfect just fired up its own custom ‘Fortnite’ mode
• Ludwig’s hosting a 50-hour speedrunning smorgasbord–and it’s all for charity