Ten-year-old YouTuber Like Nastya is headed into the fashion world thanks to a partnership between her manager Viral Nation and prestigious modeling agency Ford Models.
Nastya–aka Anastasia Sergeyevna Radzinskaya–is one of YouTube‘s youngest and highest-paid stars. Her main channel has 110 million subscribers, brings in over a billion views per month according to Gospel Stats, and is estimated to help earn her and her parents around $30 million a year. Across her full digital presence, she has more than 350 million followers, and her family has parlayed that viewership into deals expanding the Like Nastya brand into toys and mobile gaming.
With Ford Models, which was founded 1946 in New York City and represents nearly 40 high fashion models, the plan is to “guide the beloved personality into new ventures and opportunities across the fashion and beauty industries,” Viral Nation says.
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It adds that Nastya’s making this move because she and her fans are “maturing,” and fashion and beauty are “representative of hers and her fanbase’s evolving interests.”
“We are thrilled to partner with Ford Models to support Like Nastya’s growth and evolution in the fashion and beauty space,” Jonathan Chanti, President of Viral Nation Talent, said in a statement. “At our firm, we pride ourselves on providing comprehensive talent representation, and this collaboration exemplifies our ongoing commitment to presenting the best opportunities at all stages of their careers. Like Nastya’s journey into mainstream fashion and beauty is a natural progression of her passions, and we are excited to support her as she thrives in this exciting new arena.”
Craig Lawrence, Director of Business Development at Ford Models, added, “We are delighted to welcome Like Nastya to the Ford Models family. Her undeniable talent and global influence make her a perfect fit for our agency. With Ford’s pedigree in the fashion and beauty space, we look forward to working closely with Viral Nation Talent to cultivate Like Nastya’s presence outside of digital.”
Maybe we’ll see Nastya at next year’s New York Fashion Week…or in the 2025 Creators in Fashion lineup?
