Facebook

• Facebook Live Video Viewership, Production Reportedly Flatlining In The U.K.
• Facebook Has Started Testing Ad Breaks (AKA “Mid-Roll Ads”) In Videos And Streams

  Facebook has shared a new statement discussing its plan to test mid-roll "ad breaks" in on-demand videos and live streams.

  
• Insights: Will Investors Snap Up Snapchat’s IPO? Yes. Should They? Let’s Chat.

  Snapchat's IPO is going to make its founders and investors a ton of cash. But boy, does this deal ever make me uncomfortable for most of the rest of us.

  
• Facebook Wants To Stream A Major League Baseball Game Each Week

  A report from Reuters states that Facebook wants to live stream one Major League Baseball (MLB) game per week for viewers.

  
• WhatsApp, Another Facebook Property, Has Launched A Snapchat Clone Called ‘Status’
• Facebook Videos Will Now Autoplay With Sound, Company Confirms Smart TV App Coming Soon
• Facebook Hopes To Gather Music Videos With Recording Industry Deals
• Facebook Hires Top MTV Exec To Be Its Head Of Development
• In Earnings Call, Facebook Reminds Us Short-Form Video Is “Primary Focus”
• Facebook Reportedly Developing TV App To Host Long-Form, Premium Content
• President Donald Trump Will Share His Supreme Court Pick Through Facebook Live
• Facebook Unveils New Ad-Planning Tool, Expanded Third-Party Measurement Partnerships