Branded Entertainment

• Kit Kat Invites Snackers To Break Off A Piece Of YouTube
• ‘Now We’re Newtons’ Web Series Aids Fig Newtons’ Rebrand

  Mondelez teamed up with agency Weber Shandrick for 'Now We're Newtons', a comedy web series that centers on Fig Newtons' rebrand to become just Newtons.

  
• Wayfair, Kin Community To Debut Home Makeover Show, Starting With Rosanna Pansino

  Wayfair has partnered with Kin Community to launch the new home design web series 'Overhaul' on May 9, 2015, featuring Rosanna Pansino's home.

  
• Amazon, JetBlue Will Let Prime Users Stream Video For Free While In-Flight

  Amazon has struck a deal with JetBlue to provide unlimited, free video streaming access to Amazon Prime members through in-flight Fly-Fi broadband internet.

  
• National Geographic’s Instagram Hits One Billion Likes, 17 Million Followers
• ‘Lizzie Bennet’ Creator Bernie Su, David Tochterman Launch Canvas Media Studios
• GE, Bill Nye Discuss The Science Of ‘Star Wars’ Holograms
• Russian Ad Agency Launches Brilliant Campaign Inspired By Dash Cam Videos
• Vimeo Will Bring Classic Hasbro Titles To Vimeo On Demand
• Marriott Drops Trailer For Short Film ‘French Kiss’ [Exclusive]
• Samsung Debuts ‘MY 360’ Web Series For Milk Virtual Reality Platform
• Facebook Partners With Vice, CollegeHumor To Launch Branded Content Initiative Anthology