Branded Entertainment

• Grapevine, IT Cosmetics Host Contest To Find Next YouTube Beauty Star
• UK Watchdog Goes After Beauty Videos Sponsored By Procter & Gamble

  The ASA, a British advertising watchdog, is up in arms over a video from vlogger Ruth Crilly, who did not properly mark sponsorship from Max Factor.

  
• Healthcare Clinic Uses YouTube Pre-Roll Ads To Stop Everything Viral, Even Videos

  MedExpress launched an “anti-viral” series of pre-roll YouTube ads the company hopes are so boring, they’ll prevent the following videos from going viral.

  
• Delta Released The “Internetest” Of All Internet Safety Videos

  Delta released a new video called “The Internetest Safety Video on the Internet,” which highlights everything from screaming goats to the Annoying Orange.

  
• Pizza Hut’s New PSA Encourages You To Avoid Selfie Stick Abuse
• Taco Bell Canada, Epic Meal Time Partner To Create Giant Quesarito
• Marriott Debuts Second Short Film ‘French Kiss’ On May 19
• YouTube Wants You To Pick Your Favorite Ad From Its Past Ten Years
• GE’s Creator-In-Residence Explores ‘Mad Max’ Future With Scientists, YouTube Stars
• Pepsi, Usher Challenge Photographers To Join Project Shot From Space
• AT&T Inks Deal With Hulu To Sell Streaming Service To Customers
• What Verizon’s Acquisition Of AOL Could Mean For Its Online Video Goals