Epic Meal Time recently tried its hand at a new Mexican-inspired food item. The YouTube channel, which is a part of the Collective Digital Studio network, partnered with Taco Bell Canada to make a massive quesarito in celebration of the product’s official launch in Canadian Taco Bell restaurants.
In a “tutorial” video, the Epic Meal Time guys tell viewers they’ll be making a quesarito, which is a burrito inside of a quesadilla (or, as the Epic team describes it, “something awesome inside of something awesome”). Harley Morenstein, who hails from Canada, explains how his team will assemble their latest creation by making a giant tortilla, which he calls the Spanish word for “tiny circular bath mat,” and fill it with staple ingredients from Mexican culture like rice, beef, and chipotle sauce. The result is a quesarito with a whopping 38,810 calories and 2,460 grams of fat.
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“The Epic Meal Time crew and Taco Bell had a really big idea that took an exciting new product and delivered truly engaging content,” said Jordan Bortolotti, Executive Vice President of Collective Digital Studio Canada, in a release. “We’re thrilled to have worked with Blue Ant Media, MediaCom Beyond Advertising (MBA), and Grip Limited to bring the Epic Quesarito to life. It really shows the power of a great partnership.”
Veronica Castillo, Head of Marketing and R&D at Taco Bell Canada, said, “Partnering with Epic Meal Time felt like the perfect match for the launch of the Quesarito in Canada.” And MediaCom’s Director of Content and advertising head Jodi Brown noted that “with only a small fraction of the content viewed on YouTube created by big brands, we’re helping smart marketers go where the eyeballs are, partnering with YouTube creators who have successfully built devoted, large millennial fan bases.”
You can watch the “Epic Quesarito” video on the official Epic Meal Time channel. The food-loving YouTube group currently boasts over 6.7 million subscribers and more than 802 million total video views.
