James Hale

• Creators on the Rise: The Korean Vegan’s first viral video got her in trouble with the boss
• TikTok reportedly plans to open live shopping studios for creators

  People familiar with the matter told The Information that TikTok's facilities will be able to "accommodate multiple studios and dozens of creators a day."

  
• TikTok tells creators it’ll boost their horizontal videos to more viewers (but won’t pay them for additional views)

  Social media consultant and frequent detector of upcoming platform updates Matt Navarra posted screenshots showing a user being told by TikTok to "post videos over 1 minute in landscape to get increased views."

  
• Top 5 Branded Videos of the Week: Touchdown fantasy sports

  2024 is starting strong for MrBeast. For the entire month of January, he's held top spot on all our Branded Video Reports, raking in millions of views for himself, his crew, and the variety of sponsors giving him money so he can do stuff like spend seven days in solitary confinement and trap people here and there and everywhere.

  
• Roblox is giving creators 100% of their revenue from some developer assets
• Riot Games was developing a Twitch competitor. Layoffs killed the project.
• Twitch lifts the $100k cap on Partners’ 70/30 revenue split, admits it was a “disincentive”
• Streamers on the Rise: ChocoTaco decided to try Twitch for just one month
• Millionaires: Chase & Melo have been social media-ing since 2013. But TikTok is helping them reach new levels.
• Creators on the Rise: Dag Larsen has “a big mouth and a lot to share”
• Netflix just spent $5 billion on 10 years of WWE Raw
• MrBeast’s X video made $250k in 6 days. But there’s a catch.