James Hale

• On the Rise: hammybanks is still a “baby creator,” but she’s ready to do it all
• Paris Hilton’s Roblox destination generated the same buzz as a $60 million ad campaign, her company says

  It's been six months since Paris Hilton partnered with Roblox to introduce Slivingland, an all-things-Hilton, metaverse-flavored spot--and in those six months, the digital location generated the equivalent buzz of a $60 million ad campaign.

  
• Creators on the Rise: Zach Pozniak’s dry cleaning company lost 85% of its business during COVID. Then he started making videos on TikTok.

  "I became the family go-to," Keesh Deesh says. "My family would call me and be like, 'Hey, before I buy this, is it on sale? Before I make this purchase, before I take this trip, is it on sale?' I'm like, 'Well, I'll look for you and I'll find out.'"

  
• X might be making its own video app for smart TVs

  According to a quote-retweet from Musk, X is apparently working on an app that'll let users watch long-form video content on their smart TVs.

  
• Loaded acquires GG Talent Group (Exclusive)
• Top 5 Branded Videos of the Week: The edge of the world (as we know it)
• Viewture brings in CAA, Machinima, AwesomenessTV manager Dana Pirkle as head of creator partnerships
• Danny Duncan is putting his new energy drink brand in 10,000 stores this year
• Millionaires: Two men, a pot, and 15 million followers
• The Why Files wants to put its mascot on your feet
• Creators on the Rise: Keesh Deesh knows a good deal
• Dan Clancy lays out Twitch’s 2024 roadmap: app overhaul, more discoverability, and more community rewards