James Hale

• Smoothie King now has a Dude Perfect drink–and a $10,000 giveaway
• MrBallen gets bookish with graphic novel adaptation of his “strange, dark, and mysterious” stories

  His production company Ballen Studios is partnering with Ten Speed Graphic to collect some of the spooky (and often true) stories he's told on YouTube and on his podcast into his first publication: a graphic novel called MrBallen Presents: Strange, Dark & Mysterious.

  
• Millionaires: Tristan Clausen is studying the blade

  Shelby Lattimore is a third-grade teacher in Charlotte, North Carolina, and every month, she charges her students rent.

  
• Streamers on the Rise: Need to study? Need to get work done? Sheilur’s collaborative streams are the place to be

  Like plenty of other Twitch streamers, Sheilur--who grew up in West Africa and now lives in Canada after moving there to attend college for neuroscience--first got on the platform because she likes video games. Growing up, she wasn't much of a gamer, but then, during COVID, her sister started playing Animal Crossing, and she knew instantly that the game was something special.

  
• Between 30% and 50% of videos TikTok shows users are based on what it’s learned about their interests (Study)
• Creators on the Rise: ChelseaVFX makes impossible things
• Outshine Talent signs mmmmitchell, whose makeup brand sold $2 million in one week on TikTok Shop
• Critical Role, ZHC, Cassey Ho, and Yes Theory will hit the runway at Theorist Media’s “Creators in Fashion” show (Exclusive Interview)
• Top 5 Branded Videos of the Week: Giant cat robots and fish UFOs, oh my
• MrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize
• Skillshare acquires student-instructor connection platform Superpeer
• Millionaires: Shelby Lattimore went viral for charging her students rent. Now she’s showing other teachers how to do it.