Brendan Gahan

• How To Grow Your Brand On TikTok: Deconstructing e.l.f. Cosmetics’ Success
• John Green’s Ominous Warning To Advertisers Is As Relevant Today As It Was 5 Years Ago

  John Green, the founder of Vidcon, YouTube star, and NYTimes best selling author, explained that YouTube creators were undervalued by advertisers. As a result, creators were developing alternative revenue sources. Rather than relying on brands they were launching events, publishing books, selling merchandise, and turning to crowdfunding.

  
• “Under The Influence”?: A Response To THAT Ad Age Article

  This past Wednesday, influencers and influencer marketers alike (myself included) went into an uproar because of an Ad Age article titled Under the Influence: The Dishonest and Wasteful Practice of Influencer Marketing.

  
• Three Ways To Make Influencer Marketing Work For Brands This Holiday Season

  An influencer activation isn’t a success unless three things happen. These three things.

  
• The Future Of Advertising Isn’t In The South Of France
• The Confessional: An Anonymous Interview With An Advertising Executive About The NewFronts And Digital Media
• The Confessional: A Candid, Anonymous Interview With A Manager To YouTube Stars
• The Confessional: A Candid, Anonymous Interview With One Of YouTube’s Biggest Stars
• How Brands Can Learn YouTube Marketing From Obama
• ‘Subscribe’ Is The New ‘Like’: How YouTube Is Becoming More Like Facebook