In influencer marketing, “the days of unchecked spending are over” — and measurement is key

11 months ago

eMarketer is predicting that brands and agencies in the U.S. will spend more than $10 billion on sponsored content in 2025. That…

FunnyMike’s Streamer Prom reaches new heights with 4.5 million hours of live Twitch watch time

11 months ago

On June 18, one of the biggest cultural moments in Twitch history took place. The Streamer Prom, a massive bash featuring more than…

YouTube’s exclusion from Australia’s teen social media ban is up for debate

11 months ago

Australian legislators are considering whether to include YouTube in a law that will restrict access to social media for users under…

Gushcloud acquires Wizdeo’s MCN, kicking off a spate of buys to make it a $1 billion creator business

11 months ago

Last month, we chatted with Gushcloud founder/CEO Althea Lim, who told us her company--the largest talent representation, content distribution, and…

The new summer camp is on TikTok

11 months ago

Now that school's out, it's time for many kids to attend summer camp. This year, however, camp is looking a…

A Wall Street analyst wants Netflix to challenge YouTube in the realm of short-form content

11 months ago

Netflix has entered into a rivalry with YouTube by greenlighting projects that feature some of the Alphabet-owned hub's biggest stars. According to a…

With ‘GTA VI’ looming, Roblox’s new Creator Rewards encourage engagement and retention

11 months ago

Roblox is on pace to pay out more than $1 billion to its creator community in 2025, and it is looking…

Pinkfong, Shein look to make summertime splash with Baby Shark apparel

11 months ago

Pinkfong and Shein have teamed up for a kid-friendly collab that celebrates marine life and catchy jingles. The new Baby Shark x Shein…

Twitch makes most of its revenue directly from viewers’ pockets–not from ads

11 months ago

Up until 2019, YouTube and Twitch were on opposite sides of the internet train track. Sure, they both had livestreaming…

Top 5 Branded Videos of the Week: LEGO, Disney, Tide, oh my

11 months ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…