Discord introduced ads in 2024. They seem to be working.

7 months ago

Discord's year-old ad format distinguishes it from many of its competitors, and those spots seem to be delivering quality results.…

Have you heard? Skyrim Grandma’s next chapter, Spotify’s CEO shuffle, and a saxophone controller

7 months ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Tubefilter’s official guide to VidSummit 2025

7 months ago

VidSummit 2025 is upon us, and for those heading to the Irving Convention Center next week, we've put together an…

A UK agency’s TV-style YouTube metrics revealed childrens’ shows get big ratings

7 months ago

In August, U.K.-based measurement nonprofit Barb announced that it would provide Nielsen-style ratings to track YouTube viewership on TV screens. The theory…

Instagram’s journey to become a TikTok clone is nearly complete

7 months ago

How would you feel if the Reels feed was the first thing you saw when you opened up the Instagram app? In India, users…

In the “era of efficacy,” creator marketers are making their millions work harder

7 months ago

This year, influencer marketing is projected to be a $10 billion business that will involve more than half of all…

20 years of YouTube: 2023 was so skibidi that it made us say DaFuq!?Boom!

7 months ago

By 2023, many of YouTube's OG Millennial stars had retired (or had been involuntarily canceled). Several Gen Z icons had…

A new platform is moving creators from paid posts to the cap table

7 months ago

A new platform is betting that creator investments are the new hotness in the world of influencer marketing. OWM plans to revolutionize…

Athlete influencers are ready to make more money. YouTube is game.

7 months ago

YouTube's extensive push into the world of sports is starting to pay off. As the platform plots new content initiatives…

1.1 million Twitch subs and a haircut from LeBron: Highlights from Kai Cenat’s Mafiathon 3

7 months ago

If Mafiathon 3 truly is the final chapter of Kai Cenat's streaming marathon series, then the 23-year-old Twitch star went out with a bang. Over…