Netflix wants that BookTok watch time

2 weeks ago

Netflix has already been coming after YouTube with its bouquet of creator content signings and podcast ambitions. Now it's laser-targeting…

Meta’s new Reels feature plays into the microdrama market

2 weeks ago

As microseries take over digital content and Hollywood and YouTube leans ever harder into being the face of TV, Meta…

Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.

2 weeks ago

Most brands would shy away from the idea of a campaign based around a meatball-flavored lollipop. Even the ones daring…

The first ‘Minecraft’ affiliate marketing program will add new dimensions to the sandbox game’s economy

2 weeks ago

If everything goes according to plan, Minecraft players are about to make more money than they've ever earned before --…

Top 5 Branded Videos of the Week: A cashier for your thoughts?

2 weeks ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

It’s time to Dual Stream: Twitch unites vertical and horizontal formats at TwitchCon Europe

2 weeks ago

The 2026 edition of TwitchCon Europe took place in Rotterdam during the last two days of May, and Twitch used…

‘The Backrooms’ and ‘Obsession’ are box office smashes. What’s next for creators in Hollywood?

2 weeks ago

It's official: Backrooms is a box office sensation, and a new era of creator filmmaking in Hollywood is on the…

Killer Dinner took the Try Guys into a new era–one where they’re producing “the best shows we’ve ever made”

2 weeks ago

"Not to be too on the nose, but we like trying new things." That's Zach Kornfeld, founding and core member…

KSI’s 13-year run as a member of the Sidemen has come to an end

2 weeks ago

YouTube's most famous creator septet is becoming a sextet. In a video uploaded on May 31, KSI announced his departure…

Jordan Matter, Michelle Khare, and Samir Chaudry are strategic advisors at a new creator education startup

3 weeks ago

As our industry becomes ever more populated by experts, and in the absence of collaborative spots like YouTube Spaces (RIP),…