When it comes to podcasts, are ads better heard than seen?

5 months ago

In 2025, the video podcast ad industry took some big steps forward. Major platforms like YouTube unveiled new ad products…

Top 5 Branded Videos of the Week: MrBeast brings the Starbucks, Leo Gonzalez brings the tequila

5 months ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

Streaming viewers have clear preferences: They want to watch older shows for free

5 months ago

2016 was a banner year for streaming television. HBO's Westworld was an instant hit among premium subscribers, Amazon imported the BBC sensation Fleabag,…

Doomscrollr wants to return to the internet that existed before all those algorithms

5 months ago

In recent years, consumers around the world have sent a clear, collective message: They are tired of burdensome recommendation algorithms…

FIFA is putting Roblox at the center of the 2026 soccer boom

5 months ago

Thanks to the impending return of the FIFA World Cup, soccer content is set to become one of the biggest marketing…

FaZe Clan just lost most of its creator roster

5 months ago

FaZe Clan had quite the Christmas. We just wrote about how Matt Kalish, the DraftKings co-founder who invested $11 million…

TikTok wants more creators to take a chance on brand campaigns. So it’s offering $10,000.

5 months ago

We just wrote about how TikTok Shop is tempting both sellers and buyers with things like gift cards and cash…

Google is churning YouTubers into chatbots. Historically, that has not gone well.

5 months ago

Google is keeping its eye on the potential LLM bubble burst. But despite that, it--like pretty much every other major…

Reddit’s ad revenue is growing faster than any other platform’s–thanks to the AI boom

5 months ago

It's a common sentiment lately: Google Search is not the same as it used to be. I'd argue it's a…

TikTok Shop tempts buyers and sellers alike with new gift cards and cash back

5 months ago

TikTok Shop is making moves: In the wake of TikTok announcing its sale to a White House-approved group of buyers…