Fox sates its appetite for creator content with division headlined by Gordon Ramsay

3 months ago

The Fox Corporation is hungry for creator content, so it's recruiting some culinary influencers who can cook up something nice. Food…

The current reality of rights management and Content ID on YouTube

3 months ago

Chris Landa is the co-founder of SuperBam, a creator-first rights management company. YouTube has recently announced new tools designed to…

Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?

3 months ago

Would you be willing to go see a movie if you knew nothing about its plot, cast, crew, or quality? Paramount is…

TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)

3 months ago

TikTok is sending a message to its brand and agency partners: If you want to know how and when to deploy…

With 210 brands active on Roblox, top games have become the hot new IP

3 months ago

In 2026, Roblox-based advertising is shaping up to become a major creator economy trend. Brands are looking for the best…

For almost a decade, Veritasium was a one-man show. Then it got an investment.

3 months ago

Over the last few months, Veritasium viewers have noticed a trend: Derek Muller, who launched the channel in 2011 after…

Adam Mosseri is warning Instagram users about AI. Will he help us tell real from fake?

3 months ago

As the calendar turned over into a new year, Adam Mosseri took to Threads to issue a warning. The Head of Instagram sees realistic generative AI content as…

A $25 million goodbye to Stranger Things

3 months ago

And just like that, the Upside Down is Rightside Up. Stranger Things, the show that arguably made Netflix into what…

It’s happening: An AI is now the most subscribed to “streamer” on Twitch

3 months ago

Neuro-sama has done it again. The LLM-powered chatbot made by programmer/streamer vedal987 has beaten "her" own record for longest Hype…

Starbucks is doing an official MrBeast drink (and sponsoring his Amazon show too)

3 months ago

Starbucks is getting "beastified." That's right: Following in Dunkin's footsteps years later, Starbucks is launching its first-ever official digital creator…