TikTok is bringing back its LIVE Fest for a second go, with streamers from 50 countries participating

1 year ago

LIVE Fest is coming back. TikTok's global celebration of vertical live streaming is coming back for 2024, with creators from more…

Kai Cenat wants ‘Mafiathon 2’ to break the internet, so he hit up Kim Kardashian

1 year ago

Kai Cenat wants his fans to get excited for his upcoming Twitch marathon. To build up some serious hype, Cenat enlisted…

Demand for creator economy jobs has more than doubled year-over-year. Who’s hiring?

1 year ago

The creator economy is booming, with earnings from sponsored content projected to reach $8.1 billion by the end of the…

Could Dude Perfect’s Dallas HQ be the new YouTube Space?

1 year ago

Back in 2021, a death knell went out for YouTube Spaces, the initiative where YouTube offered brick-and-mortar production and post-production…

It’s an analog horror Halloween on YouTube

1 year ago

It's Halloween, and YouTube is celebrating what might be the next big era of spooky content with a spotlight on…

Netflix’s “clip that” feature will let fandoms to drive word-of-mouth marketing

1 year ago

Fandom is one of the driving forces behind digital content creation. Tumblr GIFsets promoting TV shows, four-hour YouTube essays about…

Meta wants to build a search engine and integrate it into its AI bots

1 year ago

AI might be the technological innovation that makes Meta a major player in the search industry. The parent company of Facebook, Instagram, and…

Amazon invests in Spotter, giving creators a path to bigger ecom

1 year ago

When you hear about a push to advertise the latest creator product—like Ryan Trahan's Joyride, for example—it's typically because that…

Snapchat doubles paying subscribers year-over-year, beats Q3 expectations

1 year ago

Snap is making a remarkable rebound. The parent company of the Snapchat app exceeded projections by raking in $1.37 billion in quarterly revenue…

YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections

1 year ago

Alphabet delivered another strong set of quarterly results during Q3 2024, and YouTube was a big reason why. The video-oriented subsidiary of Google's parent…