Spotter

• “Creator TV” is a thing, and Spotter wants to sell it to big brands
• Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”

  The Spotter Showcase will return to New York on March 4 with presentations from creators like Kinigra Deon, Jordan Matter, and Airrack.

  
• Meet Sofiyat Ibrahim, the girl who smiles

  It's not right to say Sofiyat Ibrahim was an odd girl, because she still is an odd girl--and proud of it. Hard not to be proud when embracing herself as "The Odditty" has brought her an audience of nearly 2 million followers across platforms like TikTok and Instagram.

  
• SystemZee had to change everything about how he makes content. Here’s how he saved his channel.

  In our industry, it's easy to celebrate wins. YouTube helped set the standard when it began giving creators plaques for hitting certain subscriber milestones, and we still see the digital content news cycle thriving with stories about entrepreneurial creators snagging big investments, landing Netflix deals, and generally leveling up, turning what was once their hobby into a full-fledged (and often lucrative) career.

  
• Spotter shuts off public access to its gen AI suite Studio, says it’s focusing on long-form brand deals for creators
• Spotter just took YouTube’s biggest creators to its own Upfronts
• Amazon invests in Spotter, giving creators a path to bigger ecom
• Spotter’s new AI-driven “brainstorm partner” is getting creators 49% more views
• Spotter taps YouTube execs Monica Khan, Derek Reynolds to build a “creator success team” (Exclusive)