Could Dude Perfect’s Dallas HQ be the new YouTube Space?

Back in 2021, a death knell went out for YouTube Spaces, the initiative where YouTube offered brick-and-mortar production and post-production rooms, video equipment rental, networking events, and educational workshops to content creators around the world. Since their closure, creators haven’t had access to many dedicated coworking places, and the ones that have popped up tend to be expensive; Whalar‘s Lighthouse, for example, is opening campuses with much of what YouTube Spaces offered in the way of production support, plus educational programming, for a membership price of $5,750 per year.

But creators in the Dallas-Fort Worth area (a growing hub for content creation) are about to get a new place for production.

Longtime YouTube trickshotters Dude Perfect are finally announcing concrete plans for the new headquarters they first started talking up in 2022—and those plans include turning the facility into “a new hub for next-generation media” with a production studio fellow creators can use to make content.

“Whether it’s professional sports and entertainment, the consumer industry and so much more, Dallas is increasingly becoming a place people want to do business and spend time,” Andrew Yaffe, Dude Perfect’s CEO, said in a statement. “We want to do the same thing for entertainment and content creation by opening a world-class production studio for both Dude Perfect and the DFW ecosystem. Social media content is now professionalized, premium, and dominant in the overall media landscape. This new space will help us continue leading that trend.”

Dude Perfect member Coby Cotton added the goal is to “[help] DFW to become even more of an entertainment hub.”

The headquarters will be a $3 million, 36,000-square-foot space at 15900 Gateway Drive off the Dallas North Tollway. A Dude Perfect spokesperson told The Dallas Morning News there is no timeline for its completion.

If and when it is completed, though, it will offer “a world-class production studio tooled for capturing both pre-recorded and live-broadcast video, with customizable stages to support formats including interview series, variety shows, and the unique sports and competition content that Dude Perfect is known for,” per a press release.

Production resources will be available to creators, brands, and other media/production companies. It’s not clear if there will be a charge for creators to access them.

With more creators circling in on Dallas—VidSummit moved to the city in 2023, and agencies like Night are based there—we expect this could become a popular collaboration space…and perhaps other collaboration spaces will start popping up there, too.