More than half of Americans over the age of 11 have watched a video podcast

1 year ago

Halfway into the 2020s, podcasting isn't slowing down -- in fact, the industry continues to gain momentum. The latest edition…

After generating billions of monthly views, Toys and Colors lands Sesame Street collab

1 year ago

If you want someone to tell you how to get to Sesame Street, you can ask the Toys and Colors gang for directions.…

Good Good just got $45 million to grow its YouTube golf empire

1 year ago

Golf has been having a real moment on YouTube for some time now--and one of its most prominent channels just…

Promotion for ‘A Minecraft Movie’ hasn’t featured many creators. Enter Quackity.

1 year ago

As A Minecraft Movie approaches its April 4 premiere date, distributor Warner Bros. has enacted a wide-reaching marketing strategy. Promotional tie-ins have included a limited-time…

Roblox cozies up to creators with promises that it’ll recommend their games

1 year ago

Discovery is one of the most vital aspects of digital content platforms. YouTube and TikTok's recommendation algorithms have attracted a…

YouTube is introducing influencer marketers to the new-and-improved BrandConnect

1 year ago

It's been nearly a decade since YouTube acquired the influencer marketing hub BrandConnect (originally known as FameBit), and the platform has endured…

Are you ready for this JellyJelly? Venmo co-founder’s new app is TikTok meets BeReal with a memecoin twist.

1 year ago

The co-founder of payments app Venmo is launching a new platform that incorporates ideas and products from across the tech…

More than half of brands will pay YouTubers to market their products this year

1 year ago

The creator industry is a $250 billion ecosystem--and this year, it's expected to rake in over $10 billion in influencer…

ADHD is a popular self-diagnosis on TikTok, but mental health patients don’t always prioritize accuracy

1 year ago

If you have trouble sitting still, paying attention, or organizing your executive functions, TikTok may tell you that you have ADHD --…

India’s government is giving a $1 billion boost to the local creator economy

1 year ago

India is making a ten-digit investment in its homegrown creator community. As the world's most populous nation continues to outpace…