MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast

1 year ago

YouTube is going back to the Upfronts. For the fourth year in a row, it's hosting its annual advertiser-bait event,…

YouTube is making Shorts views go up

1 year ago

YouTube is changing the way it counts views on Shorts, and the new policy could have significant ramifications for both brands and…

Seniors are watching twice as much YouTube on TVs as they were a year ago

1 year ago

YouTube is back on top of the TV world, and senior citizens are a big reason why. The latest edition of Nielsen's The…

No, Ashton Hall isn’t sponsored by Saratoga Water. But soon he might be.

1 year ago

Fitness influencer Ashton Hall is all over X right now. The man's got a morning routine that has him waking…

With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic

1 year ago

MrBeast wants to bring his business beyond YouTube, and he is furthering that plan by connecting his ventures. One recent example…

Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next.

1 year ago

A political commentator with a significant TikTok following is looking to unseat a Congresswoman who has served in the U.S. House of…

TikTok just wants to talk. A new Corporate Communications Chief will get the message across.

1 year ago

TikTok is looking to an experienced publicity executive to improve its outlook in the United States. Nathaniel Brown, a veteran of Discovery and its…

YouTube’s first podcast head is out, but updated audio ads are in

1 year ago

YouTube is making some updates that will affect its podcasting community, and one of those changes comes near the top of…

Top 5 Branded Videos of the Week: Welcome the dollhouse of horror

1 year ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

Have you heard? BuzzFeed bets $10 million on BFIsland while TikTok colonizes YouTube Shorts

1 year ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…