With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic

MrBeast wants to bring his business beyond YouTube, and he is furthering that plan by connecting his ventures. One recent example is a sweepstakes that will reward 50 fans by turning Feastables bars into Beast Games entries.

Per the promotion’s official homepage, Feastables buyers can enter the contest by uploading a photo of their receipt. Each unit purchased is good for one entry into the content, except for Feastables’ new peanut butter cups. Buyers who pick up the new confection (available at stores like Walmart, Target, and Kroger) will get two entries for each purchase.

The unique Beast Games casting call is more than just a fun diversion for MrBeast’s fans — its also a sign of the increasing synergy among the creator’s expanding business interests. Feastables has been a potent asset for MrBeast since its introduction in 2022. The initial launch was tied into a MrBeast video through a contest that rewarded buyers who found Willy Wonka-style golden tickets in their chocolate bars.

Now, the marketing power of Feastables is being applied to Beast Games. MrBeast is looking to create a bigger and better second season for his Amazon Prime Video original, and recruiting contestants will help him devise the show he wants to make.

Of course, the YouTube videos that launched MrBeast to stardom are still a big part of his synergistic empire. The North Carolina-based creator revealed the Feastables peanut butter cups in a video that took him and his friends to some of the most dangerous locations on the planet.

Videos like these pull in hundreds of millions of weekly views on the main MrBeast YouTube channel, but their high production values and grand scope make them more unwieldy than a retail brand like Feastables. Some viewers are also getting tired of MrBeast’s signature format.

That’s where the other arms of Beast Industries come into play. The man born Jimmy Donaldson is putting more emphasis on ventures that don’t require multi-million-dollar cash prizes, and a planned investment that would value Beast Industries at $5 billion is part of that plan.

That doesn’t mean that MrBeast’s blockbuster extravaganzas are going away. Beast Games season two will be huge — and if you want to be part of it, you have until April 27 to enter the sweepstakes.