YouTube Premium is letting some viewers delete ads for their friends

1 year ago

Two things are happening on YouTube right now. One, it really, really wants people to stop using ad blockers so…

Have you heard? Platforms make monetization moves as YouTube golf goes brrr

1 year ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Spotter just took YouTube’s biggest creators to its own Upfronts

1 year ago

Make room, YouTube. There's a new creator-focused Upfront in town. The content industry has gotten used to seeing YouTube at…

Kick is putting small creators on the road to success with $50,000 in prizes

1 year ago

Kick has launched a contest that will grant financial rewards to streamers who could really use the boost. Creators who average…

“Twitch for sports” platform raises $22 million so leagues will let its creators stream games

1 year ago

The creator industry has clinched another multimillion-dollar sports deal. Livestreaming startup Playback wants to be "Twitch for sports," and it…

MrBeast says his strongest short-form monetization comes on Facebook. Will “O.G.” features add to that?

1 year ago

Creators are enjoying the robust monetization ecosystem on Facebook, and Mark Zuckerberg believes that a return to the platform's roots can bring earnings…

YouTube is making its notifications work better for creators

1 year ago

YouTube wants its creators to engage with their subscribers via push notifications, but that tool can be counterproductive if the messages…

Gen Z prefers premium content to premium TV. Should streamers sound the alarm?

1 year ago

A new report from Deloitte issues yet another warning to the legacy media industry: If traditional channels don't find ways to keep…

RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?

1 year ago

Earlier this year, when it looked certain that TikTok would be banned in the United States, many displaced users flocked to RedNote, an…

Someone paid $207 million to turn Napster metaverse

1 year ago

Something is happening to Napster. If you were old enough to recognize yourself as a conscious being in the '90s,…