Kick is putting small creators on the road to success with $50,000 in prizes

Kick has launched a contest that will grant financial rewards to streamers who could really use the boost. Creators who average fewer than 100 concurrent viewers over a 30-day period are eligible to enter Kick Road, an initiative that boasts $50,000 in total prizes.

Signups are currently open for Kick Road, which will kick off on April 2. From that date until May 23, Kick will track viewership for participating streamers via a leaderboard powered by Streams Charts. At the end of that period, the streamer with the most watch time across the IRL, Just Chatting, Grand Theft Auto roleplay, Call of Duty, Art, and Live Music categories will bag the $20,000 grand prize. In each of those categories, there will also be a separate winner who will take home $5,000.

Though Kick initially made headlines with its splashy streamer signings, it has not ignored smaller creators. Its Creator Incentive Program has provided creators with a flexible revenue sharing option that lets them keep the majority of their earnings on the platform.

With Twitch also looking to build up its middle class, Kick is doubling down. “Kick’s creator engagement initiatives affirm our creator-first approach to building an organic community,” said Kick Business Development Manager Andrew Santamaria in a statement. “The Kick Road campaign is an exciting opportunity for passionate, emerging streamers to showcase their diverse content and amplify their audience on the platform.”

In this case, the titular Road leads to Dallas for a Texas-sized installment of the esports event series DreamHack. Kick forged multiple partnerships with DreamHack in 2024 and was particularly active at the company’s Atlanta event. Given the complaints Kick received about its community’s behavior at TwitchCon, it makes sense that the platform is prioritizing a different venue for its meetups and initiatives.

DreamHack Dallas begins on May 23. The Kick Road winners will be announced the following day at the brand’s DreamHack booth.