Creators want to go steady with big brands

1 year ago

Each week, we here at Tubefilter track every sponsored video posted on YouTube. We see prolific sponsors like NordVPN and…

Substack wants its creators to stick around. A TikTok-style feed will help them promote their newsletters.

1 year ago

The winds of change are blowing in Substack's direction, and one update is an attempt to cut into TikTok's territory. As the…

Creators won’t dominate the next phase of the creator economy

1 year ago

I am Matthew Gielen, former CEO & Co-Founder of Electric Monster. Electric Monster was created to acquire and scale digital…

With help from FaZe Clan, the legend of Four Loko is reaching Gen Z

1 year ago

If you're a Millennial who attended college in the late 2000s, there's a good chance you can tell a story…

A fresh estimate suggests that YouTube could be worth as much as $550 billion

1 year ago

How much return on investment has Google earned from its 2006 acquisition of YouTube? According to a recent estimate, the…

Top 5 Branded Videos of the Week: MrBeast and a Martian helicopter

1 year ago

This week's Gospel Stats Weekly Brand Report includes a lot of dark and mysterious videos. Creepy, lowlit videos typically thrive in…

Hollywood studios were claiming AdSense revenue from YouTube’s deluge of AI slop. Now what?

1 year ago

There's a lot of AI slop on YouTube these days. YouTube knows that--and, after all its messaging about how AI…

Fundmates partners with 6 companies + Nick Nimmin to give creators biz dev blitz

1 year ago

Fundmates, a fintech platform that gives content creators growth capital injections as well as business development and production support, has…

MrBeast and Fede Vigevani are recruiting “the biggest” creators for a bilingual basketball game

1 year ago

MrBeast is entering the Fede-verse with a multinational sports showdown. The YouTube superstar is teaming up with Uruguay-born, Mexico City-based creator…

Haliey Welch is free to go over $HAWK fiasco, SEC says

1 year ago

The U.S. Securities and Exchange Commission will not be spitting on that thang. After months of investigation into "Hawk Tuah…