The founders of Kick are in the Club as their new platform comes out of beta

1 month ago

After co-founding the virtual casino Stake.com in 2017, Australian entrepreneurs Bijan Tehrani and Ed Craven set their sights on live streaming with the launch of Kick. Now,…

They belong in a museum: Australia is putting ten well-known creators into its national archive

1 month ago

As Australia limits teen access to major social media feeds, it is simultaneously preserving a handful of channels that have…

YouTube’s now counting public views from the “first frame,” hoping inflated numbers will help creators negotiate brand deals

1 month ago

YouTube now counts a "view" the instant someone clicks on a video. They don't have to watch 30 seconds. Or…

Top 5 Branded Videos of the Week: MrBeast and the Mouse

1 month ago

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with…

As YouTube airs Eurovision, TikTok brings back in-house music contest

1 month ago

What do you get when you combine the Eurovision Song Contest, American Idol, and the SoundOn program? The answer is…

What happens when a content creator sponsors a NCAA team–and becomes its official media partner? Cullen Honohan is ready to find out.

1 month ago

As the digital content and sports worlds grow more and more entangled, a rare but notable phenomenon has emerged: the…

Creators rely on brand deals, but worry about the “tension” between sponsors and viewers–and just 15% say they fully trust sponsored content from other creators

1 month ago

CreatorIQ's latest State of Creators report puts creators' relationships with branded content in a stark light. Data from 5,095 creators…

Have you heard? Kurzgesagt is not AI, John Nellis goes dancing, and Baby Shark’s K-pop idol.

1 month ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

As social media lawsuits move forward, is Section 230 facing an existential threat?

1 month ago

In 2026, Section 230 of the Communications Decency Act of 1996 is celebrating its 30th birthday. At the same time, the status…

The World Cup put creators on the broadcast. Can KSI replicate that strategy for the club he co-owns?

1 month ago

When Greater London soccer club Dagenham & Redbridge FC begins its campaign for the 2026-27 season, it will have a new…