Twitch partners with Soundcloud to put a new spin on DJ sets

1 month ago

Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded concerts. In response to those…

Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge

1 month ago

With microseries drawing big attention and big investment from startup studios and legacy entertainment entities alike, one name keeps resurfacing:…

YouTube creator content now appears in 25% of AI chatbot responses

1 month ago

According to new research from Jellyfish, creators are becoming vital sources for AI chatbots, whether they like it or not. The…

The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

1 month ago

On June 13, the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs to win the 2026 NBA Finals.…

On your marks: TikTok, Strava establish six-digit fund for running creators

1 month ago

TikTok and Strava are sprinting across Europe to find the continent's most exciting run clubs. That's the gist of the Pan-European Local Movement…

Starbucks and its barista-creators are piloting TikTok’s new custom ad networks

1 month ago

TikTok, like everyone else, is at Cannes Lions this week, and among its biggest announcements is the reveal of Custom…

From content localization to global multiplatform distribution and monetization: How Linguana is connecting creators and brands

1 month ago

When Linguana launched in 2023, its plan was to help YouTubers establish relationships with international audiences by fully localizing their…

Facebook has a new Creator Studio (with AI included, of course)

1 month ago

In 2023, Facebook sunsetted its three-year-old Creator Studio hub, which was absorbed into the Meta Business Suite. Now, Creator Studio is back,…

MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub

1 month ago

Among many other plans at his company Beast Industries, the super-creator known as MrBeast intends to launch a service that will play the…

Lowe’s wants creators to put their next products on its shelves

1 month ago

Lowe's is building on its work with influencers by adding another layer to its year-old Creator Network. The members of that network…