Google’s ads are reaching consumers “across every touchpoint” — including live sports

4 weeks ago

YouTube used its NewFronts pitch to highlight some improvements to its creator partnerships hub, but that's not the only Google-owned marketing service…

YouTube’s BrandConnect hub is evolving into a streamlined Creator Partnerships platform

4 weeks ago

YouTube sees itself as the center of the creator marketing universe, so it's updating its toolkit to unlock more value for…

Four out of five U.S. adults have listened to or watched a podcast

4 weeks ago

2025 was a huge year for podcasts. Major consumer tech platforms like YouTube, TikTok, Apple, Netflix, and Hulu spent freely…

Have you heard? Tom Scott’s return, Jake Shane’s Oscar drama, and PointCrow’s flute controller.

4 weeks ago

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more…

Roblox’s 18+ usership is growing 50% year over year

4 weeks ago

KreekCraft is one of the biggest Roblox YouTubers out there--but when he unveiled his own game development studio last month,…

Mark Rober is reaching more viewers (and selling more CrunchLabs kits) thanks to Netflix deal

4 weeks ago

Which platform offers a better deal for creators: YouTube or Netflix? If you ask Ted Sarandos, he'll tell you that his company is giving…

A streamer just bought the broadcast rights to his favorite rugby league

4 weeks ago

Sometimes a man has to take matters into his own hands. Streamer Florian Marliere, who goes by Janusport on YouTube…

The Cannes Film Festival is buying into the creator economy in a big way

4 weeks ago

After dipping its toes into the waters of the creator economy, the Cannes Film Festival is diving in head first. The 2026…

YouTube welcomes Mister Rogers into its neighborhood

4 weeks ago

25 years after its finale first aired, Mister Rogers' Neighborhood is headed to YouTube. The long-running, kind-hearted children's TV program is getting…

67% of U.S. consumers think creators are more authentic than TV, so Tubi is teaming up with TikTok

4 weeks ago

Streaming service Tubi and its parent company Fox are all about creators these days, and a partnership with TikTok will double down on that commitment.…