AMP‘s latest partnership is a real Banger.
The creator group, whose members include world-beating streamer Kai Cenat, has entered into a partnership with Bang Energy. The six creators in AMP — Cenat, Agent 00, ChrisNxtDoor, Duke Dennis, ImDavisss, and Fanum — will become brand ambassadors for Bang while consuming a lot of energy drinks along the way.
A press release describes the deal as “the largest brand partnership in Bang’s history.” Beyond their shared ambassadorship, the AMP boys will use their creativity to promote Bang and its products. Fans can expect to enjoy experiences and products sponsored by Bang and championed by the members of AMP (the group’s name is a shortened version of the phrase “any means possible.”)
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Additional activations will take place at the AMP NYC Penthouse the group recently revealed. In a statement, Cenat said that the deal with Bang will allow him and his groupmates to execute the “big ideas” in their heads. The best-known AMP member has smashed streaming records on his path to Twitch immortality, and his profile only seems to grow with each passing stunt.
The first sip of creativity to come out of the AMP x Bang partnership is the intro video for the collab. In the clip, AMP members gulp down energy drinks and gain newfound powers as a result. Cenat learns to dominate the basketball court despite his short stature, Agent 00 gets a better hairline, and Davis somehow becomes Spider-Man.
John Nelson, the VP of Digital at talent management firm Night (which works alongside AMP), said that the intro video offers a taste of the fun to come. “The launch trailer, written and produced by [AMP CEO Shane Talbot] and BLACK SCREEN generated instant likes and positive comments, and was universally shared by major clip channels across all platforms,” Nelson wrote on LinkedIn. “Future activations will highlight the unique, organic way AMP creates partnerships.”
AMP, of course, is not the first creator crew to break into the beverage world. Logan Paul and KSI have landed a series of partnerships since establishing Prime Hydration in 2022. Cenat and co. are influential enough to roll out creator products of their own, but their deal with Bang is a reminder that working with an established business provides a different set of opportunities.
