Spotify is using AI to turn Wrapped into a year-round phenomenon

If you love to share your Spotify Wrapped, but you don’t want to wait until December to dive into your personal listening statistics, you might want to consider paying up for a Spotify Premium membership. Users in that tier can now access a conversational, AI-powered chatbot that can tell you when and how often you’ve listened to specific tracks.

Premium subscribers can access the chatbot from the Spotify app’s Home screen, where a search bar prompts users to “Talk to Spotify.” The bot offers a typical assortment of contextual functions. Users can have the AI assistant generate a playlist inspired by their favorite artists, skip to a previous section in a podcast, or provide audiobook recommendations.

“Just say the word,” reads a tweet from Spotify. “Eligible Premium users can now talk to Spotify to discover, learn, and listen in new ways.”

The Spotify bot’s relationship with Wrapped adds an interesting wrinkle to what would otherwise be a run-of-the-mill AI product. Premium users can ask the bot to tell them how many times they’ve listened to a particular song, and they can discover the genres and artists they’ve been playing most often.

Those details were previously reserved for the end-of-year Wrapped posts, which have evolved from curiosities into veritable phenomena. With its appealing blend of nostalgia, data, and personal reflection, Wrapped has become popular enough to extend beyond Spotify. Last year, YouTube put a capstone on 2025 with personalized recaps, which looked a lot like Spotify Wrapped posts.

All of a sudden, Wrapped clones are everywhere, but Spotify has taken steps to ensure that periodical wrap-ups are closely associated with its platform. It celebrated its 20th birthday with a lifetime edition of Wrapped that included personalized playlists filled with each user’s all-time most-listened-to tracks.

Now, through its AI chatbot, Spotify is ensuring that Premium users can feel the Wrapped rush whenever they like. And if you want to really get into the weeds, you can start tailoring your listening activity to customize your year-end Wrapped. All you need to do is Talk to Spotify.