For Creator Camp, brands keep on calling. So it’s launching its own agency.

The creator economy has become so big that many brands believe they can’t afford to avoid it. That means they have to work with the companies that offer direct access to cutting-edge digital talent, and Creator Camp is perfectly positioned to foster those connections.

That’s why Creator Camp is launching an in-house agency wing that will bring its growing number of brand campaigns under one roof. After partnering with companies like Anthropic, Notion, and Spotify, the internet-age studio co-founded by Max Reisinger, Simon Kim, and Chris Duncan is ready to kick off a fresh wave of commercial work.

Creator Camp started in 2021 as a support system for social media stars who wished to produce cinema-worthy projects but lacked the backing of major Hollywood studios. Through multi-day retreats, Creator Camp offered a blend of networking opportunities, mentorship, and creative inspiration.

Eventually, the Creator Camp co-founders discovered that brand partnerships could help them advance their mission. In 2024, for example, a team-up with the official Swiss tourism board brought 80 creators to the Alps, where they produced some extremely cool short films that invited Americans to visit alpine resorts.

Flash forward about a year, and creator content is as in-demand as it’s ever been. The theaters Creator Camp once circumvented now want a piece of the action

, and brands are seeking creator voices to amplify their messaging. “We believe creators are the future directors and storytellers. But, before they’re ready for a film, many need the reps of working with their first crew,” Reisinger wrote on LinkedIn. “So, we’re building a vertically integrated studio to bridge that gap: from finding the most talented creators on the internet, to giving them their first commercial projects, to working their way up to a feature film or show.”

For many companies led by and centered around creators, agency work is becoming an increasingly popular endgame. Alex Cooper recently turned toward the brand world by launching the Unwell Creative Agency, an offshoot of her podcast network Unwell. Many creator management firms, including Night, have undergone that same transition. Some creators, like Caspar Lee, have even stepped away from their channels to launch their own influencer marketing agencies.

Now it’s Creator Camp’s turn to explore its potential in the realm of advertising. The studio has many more bold and impressive short films on the horizon, and its co-founders are ready to work with the companies that are embracing those storytellers.