News

Another creator group is headed to the big screen? Dude, perfect!

Dude Perfect has already attached its name to an NFL broadcast, a 3,600-square-foot facility, and even a cruise. So what’s next for the Texas-based, trick-shooting quintet? Thanks to a deal with Regal, the dudes are coming to a movie theater near you.

The second-largest theater chain in the United States will distribute a recorded version of Dude Perfect’s recently concluded cross-country swing. Dude Perfect: The Hero Tour, as both the arena show and the theatrical release are known, will arrive at Regal locations on September 26.

The Hero Tour brought classic Dude Perfect hijinks to large-scale venues across the United States. After a show in Nashville on August 3, the creator group took to Instagram to announce the big-screen version of their show. In a nod to their all-ages audience, the Dude Perfect crew dubbed their upcoming flick “the ultimate family movie night.”

Subscribe to get the latest creator news

Subscribe

Regal’s effort to leverage creators to sell movie tickets dates back to the days of Vine, but that strategy has become more popular in recent years. Creator groups as diverse as Critical Role and Sam and Colby have enticed their fans out to the movies by releasing big-screen specials.

Dude Perfect is well-positioned to become the next creator outfit to get the Taylor Swift Eras Tour treatment. Ever since the group hired former NBA employee Andrew Yaffe

as its first CEO, it has looked for new ways to expand a brand that was born on YouTube.

According to Bloomberg, Yaffe played an instrumental role in the theatrical deal. He met Regal Chief Commercial Officer Adam Rymer for dinner in Dallas, and the plans unfolded from there. “We need to innovate in the theatrical space, and this serves as a starting place,” Rymer told Bloomberg.

Rymer said that The Hero Tour has been slotted in for a two-week theatrical stint, but the run can be extended if demand is high enough. Here’s hoping the viewing experience will be free of the movie theater stereotypes Dude Perfect so expertly skewered on its channel.

Or, if tour recordings aren’t your jam, you could find other ways to support creators in movie theaters. A handful of influencers are becoming Hollywood directors, with more on deck. For example, the trailer just dropped for Shelby Oaks, a horror flick directed by YouTube film reviewer Chris Stuckmann. How long will it be before the entire multiplex is occupied by creators?

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? YouTube mogs Clavicular, iGumdrop is a ‘MasterChef’, and ‘me at the zoo’ turns 21

Each week, we handpick a selection of stories to give you a snapshot of trends,…

1 day ago

Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?

In the world of academia, a demographic cliff is looming, and TikTok might be the most reliable…

1 day ago

For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping

ShopMy is offering a new solution for fashion influencers who obsess over their outfits. The influencer…

1 day ago

Instagram’s new app is yet another riff on Snapchat

Stop me if you've heard this one before: Instagram is copying Snapchat. The latter app is known for…

2 days ago

YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild

YouTube is testing a new ad format that reinforces the platform's mission to make its…

2 days ago

The NHL wants to capitalize on Heated Rivalry’s fandom success

Hot hockey players are driving more views for the NHL--and we're not just talking about…

2 days ago