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Dude Perfect has already attached its name to an NFL broadcast, a 3,600-square-foot facility, and even a cruise. So what’s next for the Texas-based, trick-shooting quintet? Thanks to a deal with Regal, the dudes are coming to a movie theater near you.
The second-largest theater chain in the United States will distribute a recorded version of Dude Perfect’s recently concluded cross-country swing. Dude Perfect: The Hero Tour, as both the arena show and the theatrical release are known, will arrive at Regal locations on September 26.
The Hero Tour brought classic Dude Perfect hijinks to large-scale venues across the United States. After a show in Nashville on August 3, the creator group took to Instagram to announce the big-screen version of their show. In a nod to their all-ages audience, the Dude Perfect crew dubbed their upcoming flick “the ultimate family movie night.”
Regal’s effort to leverage creators to sell movie tickets dates back to the days of Vine, but that strategy has become more popular in recent years. Creator groups as diverse as Critical Role and Sam and Colby have enticed their fans out to the movies by releasing big-screen specials.
Dude Perfect is well-positioned to become the next creator outfit to get the Taylor Swift Eras Tour treatment. Ever since the group hired former NBA employee Andrew Yaffe
as its first CEO, it has looked for new ways to expand a brand that was born on YouTube.According to Bloomberg, Yaffe played an instrumental role in the theatrical deal. He met Regal Chief Commercial Officer Adam Rymer for dinner in Dallas, and the plans unfolded from there. “We need to innovate in the theatrical space, and this serves as a starting place,” Rymer told Bloomberg.
Rymer said that The Hero Tour has been slotted in for a two-week theatrical stint, but the run can be extended if demand is high enough. Here’s hoping the viewing experience will be free of the movie theater stereotypes Dude Perfect so expertly skewered on its channel.
Or, if tour recordings aren’t your jam, you could find other ways to support creators in movie theaters. A handful of influencers are becoming Hollywood directors, with more on deck. For example, the trailer just dropped for Shelby Oaks, a horror flick directed by YouTube film reviewer Chris Stuckmann. How long will it be before the entire multiplex is occupied by creators?
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