Meta’s smart glasses are getting sportier thanks to Oakley. Will the wearables winning streak continue?

Meta is emboldened by the public response to its push into wearable products, so it’s doubling down in that area. After generating strong sales with a smart glasses product designed by Ray-Ban, Meta is offering a second, more expensive line launched in tandem with Oakley.

HSTN, as the Oakley-branded devices are known, are currently available for pre-order. The new offering expands Meta’s collaboration with Paris-based EssilorLuxottica SA, the parent company of both Oakley and Ray-Ban.

Meta ushered in a new generation of wearable tech when it kicked off Orion, a product line that packs a plethora of features into stylish, portable devices. Consumers have been eager to try out Meta’s specs; in February 2025, 16 months after the digitized Ray-Bans first hit the market, EssilorLuxotica reported that two million pairs had been sold.

That revelation had significant ramifications. Meta and EssilorLuxotica accelerated their production pipeline, with plans to produce 10 million smart glasses per year by the end of 2026. Physical pop-ups gave Meta a new point of sale for its wearable devices. Rival tech companies like ByteDance got to work on competing pairs of fashionable smart glasses. And now, nearly two years after Meta’s Ray-Bans hit shelves, the Oakley-powered upgrade is here.

The upgrade in question is more aesthetic than technological. The HSTN glasses include many of the same features that can be found on the Meta Ray-Bans, including photo and video capabilities, voice commands, a portable charging case, and built-in AI. Bloomberg describes the HSTN charger as slightly bulkier than the corresponding Ray-Ban item, though the smart Oakleys offer increased camera resolution.

The big difference between the two products is HSTN’s sportier design, which will serve users who wish to capture fast-paced, on-the-go, outdoorsy footage. Meta is hoping that its sleek new wearables will justify a higher price tag. The Ray-Bans retail for $299, but prices for the Oakleys range from $399 to $500.

There could be a market out there for the more premium product. GoPro‘s portable cameras once powered an entire genre of action sports content before financial difficulties changed the brand’s fortune. With HSTN, Meta is keen to tap into the community of thrill-seeking videomakers. Those creators will have to pay a pretty penny to get their hands on Meta’s new tech, but at least the company known as Facebook is finally living up to its AR-focused rebrand.