Viva Las Vegas: MrBeast is launching a resort experience on the Strip

MrBeast is bringing a themed experience to Sin City. The most-subscribed personality on YouTube has partnered with Resorts World Las Vegas for a “MrBeast Experience” that is described as the “ultimate” entertainment opportunity for the creator’s fans.

The MrBeast Experience will operate on the Las Vegas Strip from April 13-15. Though some of MrBeast’s live appearances — such as the grand opening of his burger joint and his more recent promotional efforts for Beast Games — have focused on the man himself, the Vegas activation is a chance for fans to experience the gamified format of a typical MrBeast video. Resorts World is selling a three-night package that includes a “mystery bag,” with contents ranging from MrBeast swag to a $10,000 gift voucher.

“We’re thrilled to partner with MrBeast to bring a new immersive experience to the property,” said Resorts World CMO Ronn Nicolli in a statement. “It’s special and unexpected and delivers on our commitment to create unforgettable experiences. We look forward to welcoming his fans to create lasting memories at our property.”

Those lasting memories could help MrBeast improve his image after a previous trip to Vegas led to complaints from Beast Games contestants that ultimately spawned a class-action lawsuit against the creator. Even with its questionable filming conditions, Beast Games went on to become Amazon’s most-watched unscripted original series.

For his latest trip to the Nevada desert, MrBeast is latching onto a trend we first covered in relation to the U.K. creator group The Sidemen. They worked with a partner to announce a “ghost hotel” that would be themed around their shared YouTube channel. A similar experience for Apex Legends fans arrived in Chicago last year.

The MrBeast Experience will add to the influencer happenings that are already going on in Las Vegas. Between its big-ticket events and its local community, Sin City is becoming a hotspot for creator culture.