Pickles, cherries, and cream sodas: Pinterest thinks 2025’s trends will be colorful and delicious

According to Pinterest, last year’s cucumber craze is going to get pickled in 2025.

The digital pin board has revealed a stylish list of the fashion trends that are due to dominate feeds in the coming months. Pinterest’s predictions are based on search frequency increases for related terms.

Among the upcoming trends Pinterest has pinned for us, a surprising number relate to beverages. On-platform search traffic went up for cherry martinis (+80%) and pickle margaritas (+100%) between September 2022 and August 2024. Pinterest users also hunted for the “cream soda aesthetic” (+105%) and paired their beverages with a slice of “rat cake” (+170%).

Pinterest’s preferences for cherry red and pickle margarita green may seem like mere curiosities, but the brightly-colored predictions list reflects broader cultural shifts among Gen Z and Millennials (who happen to be the two largest cohorts on Pinterest). Many of 2024’s start-of-year outlooks predicted that sustainability would become a stronger belief among those generations. According to Pinterest, that trend will continue to point up in 2025. Nostalgic, retro preferences will bring old fashions back into style, offering more opportunities for resource-conscious outfits and decorations.

Pickles — which “will be in absolutely everything” in 2025, Pinterest claims — are one part of that nostalgic obsession. So are rising search terms like “rococo wedding” (+95%) and “boho fits” (up nearly eight times over).

Based on Temu’s success with influencer marketing partnerships, I’d argue that Gen Z and Millennials’ turn toward sustainability is still a work in progress. If you’re tired of thrifting and looking back on days gone by, you can join the Pinterest users who are embracing the future. “Solarpunk houses” (+80%) and “skirt codes” for Roblox (+100%) are trending up, so even if some people want to stay in a pickle, new looks are bound to emerge.