The Onion is bringing back its print edition. No, we’re not joking.

The Onion has cracked its funniest joke yet: It’s trying to revive print media.

The venerable publication of satirical news is bringing back its print edition, which it discontinued back in 2013. The newspaper’s initial 25-year run established The Onion as a trusted source for laughs, but the trying media environment of the 2010s ultimately pushed the Chicago-based outlet toward a sale.

One decade and three owners later, The Onion is under the umbrella of Chicago-based firm Global Tetrahedron and wagering that its print edition is due for a comeback. The new periodical won’t use the same distribution strategy as the Onion we used to pick up for free at the newsstand. This time, access will be tied to online subscriptions, according to the New York Times. The subscriptions will cost $5 per month and include perks like live event invites and free reign over The Onion’s back catalog.

That model sounds similar to the one used by subscription-based editorial brands like Substack, beehiiv, and Patreon. Platforms like those have catalyzed a digital newsletter boom; beehiiv recently cashed in on that trend by raising a $33 million Series B

funding round. At the time, it counted approximately 20,000 active newsletters. (Including ours.)

Staying on top of digital trends is nothing new at Onion HQ. The satirical pub has been active in the web video world since the aughts, and over the years, its articles have displayed prophetic foresight into the future of our culture. The Onion has predicted everything from server outages to listicle fatigue. Now, it’s betting on the continued development of systems that are capable of giving print media the boost it so desperately needs.

The new print edition will debt later in August when the Democratic National Convention kicks off in The Onion’s hometown. The convention will bring “America’s Finest News Source” back to its roots just in time for its return to its original medium. Print periodicals may be an endangered species, but The Onion has a long track record of hitting its marks.