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In this week’s U.S. Top 50, there is a break of more than 100 million views between the sixth and seventh channels in the ranking.
That top group includes all of the channels that have led the U.S. Top 50 during the 2024 calendar year. It’s an elite group, so let’s go ahead and break down those top performers.
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Chart Toppers
The #1 finisher in this week’s U.S. Top 50 is someone who has been a constant presence in these charts ever since the beginning of the YouTube Shorts era. Alan Chikin Chow has made quick-hitting vertical videos his bread and butter, and that strategy has paid off handsomely. Chow was the only U.S.-based channel with more than 500 million weekly views during the second week of July. He topped out at 503.3 million weekly views, which put his lifetime YouTube traffic within a stone’s throw of 42 billion. Next week, Chow should reach 50 million subscribers as well.
Toys and Colors is the runner-up in the latest U.S. Top 50 chart. The family-friendly hub uses bright videos and catchy songs to reel in preschool-age viewers across the globe. That universal audience proved to be a boon for Toys and Colors during the second week of July. Thanks to its massive following, which includes more than 58 million subscribers, the all-ages hub collected 485.6 million weekly views. Toys and Colors is also in the top five of this chart in terms of all-time traffic. Its main YouTube channel counts more than 68 billion lifetime views.
The most talked-about creator in the United States ranks third in our latest U.S. Top 50. MrBeast has fallen off the pace he set during the week when his channel became YouTube’s most-subscribed hub. After hauling in 1.3 billion views that week, Jimmy Donaldson counted 467.9 million views during our most recent seven-day measurement period. An epic collab featuring 50 top creators could push him back toward the front of the chart, even though only one other creator from that video — Kai Cenat — cracked this week’s U.S. Top 50.
MaviGadget is sitting in fourth place in the U.S. Top 50. Like the three channels above it, MaviGadget has earned a first-place finish during the 2024 calendar year. Its most recent trip to the top of the chart came just one week ago, but it dropped three spots after losing 18% of its traffic week-over-week. Even with some ups and downs, this YouTube Shorts standout is one of the most consistent channels in the U.S. Top 50. It rarely drops out of the top five, and if it can keep getting 462.1 million weekly views (as it did this week), that streak won’t end anytime soon.
J House jr. rounds out this week’s U.S. top five. The kid-friendly channel moved up one spot after raising its traffic by 18% week-over-week. That surge brought it up to 439.1 million weekly views, most of which came on YouTube Shorts.
Top Gainers
The advent of YouTube Shorts has been a boon for family-friendly channels on YouTube. Kidfluencers who were once known for long-form videos are now diversifying their channels through Shorts, and for some of them, the results have been tremendous.
The Jason Vlogs channel has been active on YouTube since 2015. Through years of regular uploads and adherence to YouTube’s ever-changing best practices, Jason and his family have amassed an audience of more than 20 million subscribers and a lifetime view count of more than 11.7 billion.
The early 2020s brought two big chances to Jason Vlogs: The channel catalyzed its U.S. growth through a 2020 deal with pocket.watch, the media company that works with some of the biggest family channels on the internet. A year later, YouTube launched Shorts, and Jason Vlogs discovered a new angle for distribution. These days, most of the channel’s most successful uploads are Shorts.
Jason Vlogs’ Shorts use simple language and expressive faces to appeal to viewers across the globe. Kids of all backgrounds can watch the channel’s videos to learn how to eat healthy and be safe. Cars are a recurring theme in Jason Vlogs’ most-watched clips. The channel’s top Short involves a banana peel thrown out of a car window, but remarkably, no one slips on it.
By adding its growing Shorts traffic to its existing long-form library, Jason Vlogs just made its first appearance in the U.S. Top 50. It occupied the 50th and final spot during the second week of July, when it collected 110.1 million weekly views. That sum represented a 15% week-over-week bump from our previous ranking, when Jason Vlogs sat in 68th place.
Should Jason Vlogs continue to mix different formats on YouTube, the future will look bright. The channel has a new app out, so its young audience can now get unfettered access to their favorite short-form star.
Channel Distribution
This week, there are 37 YouTube Shorts channels in the U.S. Top 50.
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